Only make the apps or web is not enough,
Importance of SEO & Digital Marketing. is Search engine optimization is the process of making a web or app easy to find, easy to crawl, and easy to categorize. It is about helping your customers find out your business from among thousand other companies. SEO is an integral part of any digital marketing strategy.
Meta tags have become an undervalued component of search marketing success. Technically speaking, a "meta tag" is an HTML tag which is located in the "head" of your web pages. These HTML tags give search engines, such as Google, metadata to help provide the best search experience for the user. For this reason, meta tags are important for Google SEO .
Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the "right" keywords can make or break your website. Through the detective work of puzzling out your market's keyword demand, you not only learn which terms and phrases to target with SEO.
Lack of well-chosen keywords and phrases on your Web site is a truly terrible mistake to make, as search engine spiders depend on these to find your site; as well as search engine users. If you have not targeted specific and precise keywords for your website, then you will not be easily found.
There are two important Meta Tags and they are the meta description and meta keyword tags. Some search engines may display the meta description as part of the search results, but the meta keywords tags should not appear in search results.
As with title tags, it is important that meta descriptions on each page be unique. One way to combat duplicate meta descriptions is to create a dynamic and programmatic way to make unique meta descriptions for automated pages.
The content of a page is what makes it worthy of a search result position. It is what the user came to see and is thus extremely important to the search engines. As such, it is important to create good content. So what is good content? From an SEO perspective, all good content has two attributes. Good content must supply a demand and must be linkable.
Content is king. More than a truism, the phrase is a mantra. Content is the stuff people are looking for on a website. A commitment to developing and deploying great page, document and site content is a commitment to good SEO.
A website can rank across search results for the same query, and that rank can change minute-to-minute, day-to-day, device-to-device. Given the complexity of the factors considered before a search engine displays results, there is no definitive way to measure rank.